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Fredrik Hallengren

Fredrik Hallengren

Head of SEO – Growth


Name: Fredrik Hallengren
Role: Head of SEO
Department: Growth

Describe your role at PriceRunner!

– So, the idea is that I find ways to increase our organic traffic across our markets, or at least make sure we don’t lose the traffic we’re already brining in. Usually that entails projects, both short- and long term, that span across basically the entire organization... I’ll let you know what a normal day looks like as soon as I experience one.

How come you joined PriceRunner?
– I joined PriceRunner as a consultant for what was to be a short-term project. I hadn’t really worked in an organization like it before. The tempo, willingness to try things and just the accumulated knowledge and drive really grew on me. So when I got the offer to join full-time it wasn’t really a hard sell.

What makes you proud to work at PriceRunner?
– Everyone at PriceRunner has a direct impact on our product. That’s pretty rare. And I believe that creates a culture and a sense of responsibility & pride that ensures that every time we screw something up and every single time someone finds a way to make our product more meaningful for our users – we’re all on it and we make damn sure it’s sorted. I really like working on those terms.

    One of our core values at PriceRunner is “Act Bold”, what does that mean to you?
    – Well, when working with SEO you can normally rely on some pretty empirically proven best practices. These tend to work fine if you have a couple of thousand pages in a single language.
    We’re a whole different kind of monster though. With literally millions of pages that change constantly across several markets we're forced to come up with stuff that hasn’t really been tested before to drive growth.

    Being not allowed but expected to do so is – in my humble opinion – the pudding of proof that we live by that value.

    “Stay Humble” is also one of our core values, what does that mean to you?

    – Us screwing up our jobs could put a pretty large dent in PriceRunner’s largest source of traffic. Traffic that, in turn, allows for our pay checks to be signed. Hence, we tend to second-guess ourselves – and each other -a lot before pushing through changes. It’s a constant sanity check, and I believe it’s a huge contributor to our success rate.

      How would you describe your team?
      – One of the most innovative, solution oriented, provocatively competent and fun bunch of weirdos I’ve had the chance to work with.

      What makes your work fun?
      – I get to work with some great marketers and amazing developers, with a product that I truly think is great and where SEO permeates the entire organization. I get to work with people and concepts that challenge me intensely on a regular basis, where I’m forced to keep sharp and focused. I am very, very spoiled in that regard.

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