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Sofia Hedlund

Sofia Hedlund

UX Designer – Product


Name: Sofia Hedlund
Role: UX Designer
Department: Product

Describe your role at PriceRunner!

– As a UX Designer my role is to create useful, usable and enjoyable experience for our users while collaborating with developers, designers and stakeholders. Hence, a normal day for me varies a lot. It could include everything from conducting user research to facilitating workshops, and creating prototypes.

How come you joined PriceRunner?
– From the very first meeting when they described the company culture, their values and the journey they were on, it instantly felt like a perfect match. I already loved the product, and to me it's important to believe in the product you create while having fun doing it. Therefore, when the offer came, it was an easy choice.

What makes you proud to work at PriceRunner?
– The product we provide! I am proud to contribute to something that brings value to the users everyday life, alongside my amazing colleagues. But, what makes me the most proud is to work at a company that values and takes care of its employees as much as Pricerunner does. You feel that you are a part of the company, and not just working for it. Hence, I always tell my friends and family how proud I am to be a part of Pricerunner.

One of our core values at PriceRunner is “Act Bold”, what does that mean to you?
– To me, acting bold means to take risks and to not be afraid of bringing your own ideas. Here at Pricerunner you are always encouraged to influence the future of the company, and this core value was one of the reasons I took this job. To me, as a UX designer, it's important to feel that I am are able to contribute to the future of the product we create, as my role is to bring value and great experiences for our users.

“Stay Humble” is also one of our core values, what does that mean to you?

– To me, staying humble is about listening to other peoples ideas and opinions with an open mind. The best ideas does not always come from the ones in charge, or the ones with the longest experience. Therefore, to achieve growth I believe staying humble and learning from others is of great importance.

How would you describe your team?
– Incredibly talented, kind and funny. They are great people with passion for what they do, and there is always someone I can turn to whenever I need help or wanting to run some ideas by.

What makes your work fun?
– That there is always something happening, and that I get to work with a product I believe in together with people I genuinely enjoy being around. Which makes everyday a fun experience.

Some of my colleagues

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